MELISSA LANE

Brand Voice | Creative Direction                                                                                   About 


Sephora Stories

In partnership with another senior editorial content director, we launched the inaugural Sephora Stories, featuring beauty gifting stories that break the norm and embody the Sephora POV that: "Beauty is yours to define and ours to celebrate." This is the initial set of first-person narratives from what is now a regular feature of Sephora campaigns.


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Op-Ed Letter

As part of a messaging strategy to both position Denver-based recruiting and consulting firm eForce as an industry thought leader and elevate its profile, I ghostwrote this op-ed which was published in the Denver Business Journal

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Articles in Industry Press

To position the Australia-based Global Director of Communications as a thought leader, I ghostwrote monthly articles for her in industry pubs like Which-50. 

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Company Newsletter

To stay competitive in the cut-throat business of tech staffing, I created content for its newsletter including ghostwroting articles for the COO. 

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