MELISSA LANE

Brand Voice | Creative Direction                                                                                   About    


Let’s Get Real

I did the positioning for the year that was rolled out as its own campaign as well as the template for all skincare campaigns as Sephora raising sales by lots.



Positioning statement

 

Digital

Examples of supporting campaigns

17_SPH_April_SkincareChallenge_SOCIAL_US_V2.jpg

Community engagement / UGC

17_SPH_March_SkincareChallenge_SOCIAL_US.jpg

Direct mail

korres-mailer-front.jpg

Social

korres-mailer-back.jpg
Screen Shot 2017-06-05 at 12.30.52 PM.png
RR Chall_Jan_FB post.jpg

Landing page: site and mobile

RR Chall_Jan_landing page.jpg
RR Chall_Jan_mobile LP.jpg

Email

RR Chall_Jan_ded email.jpg

Site, app, banner ads

RR Chall_Jan_beauty deal.jpg
RR Chall_Jan_in app.jpg
RR Chall_Jan_email banner.jpg
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