SEPHORA holiday & New Tagline Launch
The aim was threefold: persuade holiday shoppers that beauty products are not too personal to give as gifts and that they make sense for anyone from your grandmother to your boyfriend; to give a big moment to introduce Sephora’s new tagline; to take the lead in beauty on inclusion.
Inspired by the gifting adage ‘it’s the thought that counts,’ we proposed that Big Gifts Come in Small Jars. and focused on the intention behind gifts of personal care. We cast our modern family that defied the conventions of size, age, color and gender with a cast that included full figure model Ashley Graham, octogenarian model xxx, natural hair model xxx, outspoken gay and bisexual models.
Print, digital and mobile ads; Print catalog, Social media sephora stories, In-store signage
